UNIVATEGROUP
UNIVATE GROUPJAPAN · CHINA · HONG KONG

Build businesses.
Nurture growth.Go global.

Building Businesses.
Creating Global Value.

Connect possibilities.
Build businesses that thrive worldwide.

About us
CREATE. GROW. GLOBALIZE.SCROLL TO EXPLORE
Panoramic view of Tokyo’s Minato district and Tokyo Tower
FROM JAPAN, TO THE WORLD.TOKYO, JAPAN
01 / ABOUT UNIVATEAbout us

Bringing people together.
Creating
new value.

UNION ×
INNOVATE.

Connecting people, companies, markets and technology.
Creating new value through those connections.
This is the idea behind UNIVATE.

From Japan and Asia, we uncover the potential of exceptional products and brands. We identify markets, build trade channels, grow businesses and expand internationally. Each step contributes to sustainable growth.

02 / OUR BUSINESSOur business

From products to businesses.
From Japan to the world.

Building on our cross-border commerce foundation,
we expand distribution, develop brands
and open up new business opportunities.

01

Cross-Border Commerce

Cross-border e-commerce & overseas sales

We bring exceptional products and brands to overseas markets, with a focus on China and Asia. Our group capabilities support the entire journey, from market development and e-commerce operations to sales, marketing and logistics.

EC OPERATIONSMARKETINGLOGISTICS
02

Global Distribution

International trade & distribution

We connect manufacturers, brands, e-commerce platforms and distributors to build cross-border trade channels. By understanding each market, we create ways for products to reach the people who need them.

TRADEPARTNERSHIPSSUPPLY CHAIN
03

Brand & Business Development

Brand creation & business development

We connect market needs with our sales capabilities to plan and develop products, brands and new businesses. Insights from the front line help us create lasting value for customers.

BRAND BUILDINGPRODUCT DEVELOPMENT
04

New Business & M&A

New ventures & acquisitions

We build new sources of growth through investment in promising businesses, business development and acquisitions. We explore future opportunities while valuing synergies with our existing operations.

BUSINESS CREATIONINVESTMENTM&A
03 / OUR GROWTH MODELGrowth strategy

Discover potential.
Build for global growth.

From discovery and development to global expansion,
we bring together the resources of our group
to support growth at every stage.

01

CREATE.

Identify opportunities.

Across markets, products, companies and talent,
we uncover new possibilities.

DISCOVER THE POTENTIAL
02

GROW.

Grow the business.

Capital, management, talent and marketing,
supported by e-commerce and logistics, accelerate growth.

BUILD LASTING VALUE
03

GLOBALIZE.

Expand internationally.

Through our network in Japan, mainland China and Hong Kong,
we bring products and businesses to global markets.

SCALE BEYOND BORDERS
04 / OUR GROUPOur group

One Group.
Multiple Possibilities.

Combining expertise rooted in each local market,
we connect Japan, mainland China and Hong Kong,
with a global perspective from Asia.

JAPANJapan

UNIVATE, INC.

UNIVATE, INC. — Japan

Cross-border commerce
Overseas sales & brand expansion
Visit operating company
CHINAMainland China

UNIVATE SHANGHAI

上海攸贝技术有限公司

E-commerce operations in China
Digital marketing & market development
LOCAL KNOWLEDGE, GLOBAL REACH
HONG KONGHong Kong

UNIVATE
INTERNATIONAL LIMITED

UNIVATE Hong Kong

Global commerce
Overseas business & international trade
CONNECTING INTERNATIONAL MARKETS
05 / OUR PHILOSOPHYOur shared ambition
MISSION

Create and nurture products
and businesses that compete globally.

We connect exceptional products and ideas with new markets and opportunities,
creating businesses that grow sustainably around the world.

VISION

From Asia to the world,
a group that keeps creating
new growth.

We unlock the potential of products and businesses,
building long-term corporate value.

06 / OUR VALUESOur values

Six values.
One shared commitment.

What we aim for, and how we act.
These values guide our decisions and everyday work.

01

Go Global

Think globally.

02

Move Fast

Make speed count.

03

Customer Impact

Maximize value for customers.

04

Ownership

Act with an owner’s mindset.

05

Integrity

Act honestly. Do what is right.

06

Challenge Forever

Keep taking on new challenges.

07 / CEO MESSAGECEO message
A VISION
BEYOND
BORDERS.Creating value for the long term.

Bringing new businesses to the world.

Since our founding in 2015, UNIVATE has connected Japan with overseas markets through cross-border e-commerce, growing our business along the way.

Our next step is to build on that experience and business foundation, helping more products, companies and new ventures realize their potential worldwide.

Grow our existing businesses. Create new ventures. Develop alongside outstanding companies. By nurturing each business, we build long-term corporate value.

From Asia to the world, UNIVATE GROUP will continue to create new businesses and new value.

Chief Executive OfficerMingxiu ZhangUNIVATE GROUP
08 / CONTACTContact

Explore what comes next, together.

For business, trade and partnership enquiries, please contact us by email.

zhang@univate.com

Business enquiries & website operator

UNIVATE INTERNATIONAL LIMITEDHONG KONG